{"product_id":"balanced-brand-how-to-balance-the-stakeholder-forces-that-can-make-or-break-your-business-hardcover","title":"Balanced Brand: How To Balance The Stakeholder Forces That Can Make Or Break Your Business Hardcover","description":"\u003cp\u003eStore Name: Online Store\u003cbr\u003eProduct Condition: Good As New\u003cbr\u003eCondition: Nil\u003cbr\u003eExpiry date: Nil\u003cbr\u003eWarranty date: Nil\u003cbr\u003e\u003cbr\u003eBook Type: Non Fiction\/Business\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCompanies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and reputations have suffered from this backlash (e.g. Nike and overseas sweatshops, Wal-Mart and unfair employment practices, McDonald's and obesity issues.) Every stakeholder applies their personal and professional values to judge the performance of a company. Branding expert John Foley has developed the BalancedBrand System, which helps companies assess corporate values, identify potential flashpoints, and align values to build a stronger brand and reputation. BalancedBrand identifies and helps manage the forces that will change the way business does business. Foley and co-author Julie Kendrick have created new tools that build and protect brands and reputations.\u003c\/span\u003e\u003c\/p\u003e","brand":"JOHN FOLEY AND JULIE KENDRICK ","offers":[{"title":"Default Title","offer_id":55918972108873,"sku":"ifh1787249248985","price":3.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/7185\/7993\/files\/balanced-brand-how-to-balance-the-stakeholder-forces-that-can-make-or-break-your_1.jpg?v=1787249255","url":"https:\/\/streetclad.shop\/products\/balanced-brand-how-to-balance-the-stakeholder-forces-that-can-make-or-break-your-business-hardcover","provider":"My Store","version":"1.0","type":"link"}