{"product_id":"marketing-performance-how-marketers-drive-profitable-growth-hardcover","title":"Marketing Performance: How Marketers Drive Profitable Growth Hardcover","description":"\u003cp\u003eStore Name: Online Store\u003cbr\u003eProduct Condition: Good As New\u003cbr\u003eCondition: Nil\u003cbr\u003eExpiry date: Nil\u003cbr\u003eWarranty date: Nil\u003cbr\u003e\u003cbr\u003eBook Type: Non Fiction\/Business\u003c\/p\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-expanded=\"true\"\u003e\n\u003cspan class=\"a-text-bold\"\u003eDrive marketing ROI with an investor's mindset and a proven toolkit\u003c\/span\u003e\n\u003cp\u003e\u003cspan\u003eTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLearn how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eIncrease sales with smarter fund allocation\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eReduce marketing costs without sacrificing effectiveness\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eStrengthen the role of marketing with quantified ROI\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBuild capabilities for sustainable performance improvements\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eMarketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"THOMAS BAUER","offers":[{"title":"Default Title","offer_id":55918973091913,"sku":"joj1787249264496","price":3.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/7185\/7993\/files\/marketing-performance-how-marketers-drive-profitable-growth-hardcover_1.jpg?v=1787249270","url":"https:\/\/streetclad.shop\/products\/marketing-performance-how-marketers-drive-profitable-growth-hardcover","provider":"My Store","version":"1.0","type":"link"}