When Alexa first started her brand, she dreamed of one day creating the ultimate bridal palette a collection she could not only use on her clients but wear herself on her wedding day. Years later, that dream came true. Launched in 2020, the To Have & To Hold Palette was inspired by Alexa’s own wedding and designed to capture the timeless beauty of a bride’s glow.
This 12-shade palette features luminous shimmers and buttery mattes that blend effortlessly, offering a pigment-rich formula perfect for both wedding-day glam and everyday elegance. From soft pearlescent golds and glimmering pink champagnes to rich tans and mochas, every shade tells a story of romance and radiance.
